We received the Nooboo Pound a Sound as a present from a friend of ours. One of the first things I loved about it was the fact that it doesn't have any plastic and that it is made of soft washable fabrics. A lot more eco-friendly than other plastic toys for baby.
It is made to catch the eye with all the bright colors and its cool design. My son was very excited to play with it and wanted to grab it as soon as he saw it.